"Defending Grapefruit" was a huge success, with revenue exceeding 200 million.

That night, Wang Yi slept soundly.

But far away in the Magic City, MiHoYo Studio is experiencing collective insomnia.

On September 28, 2011, the first game they created, "fly me to the moon", which is the first game in the Honkai Impact series, was launched on the IOS App Store.

It's half a month earlier than "Defending Grapefruit".

But the difference is that "Defend Yuzu" is a free game.

"Fly me to the moon" is a paid game, with a one-time price of 18 yuan.

These days, many games on IOS are under the paid model of Steam and E-Father.

However, this payment model is very popular in foreign countries, but it is obviously not adapted to the domestic environment.

Especially for a new game studio, it is even more destructive.

To put it bluntly, not many people are optimistic about a game made by a new studio whose name they have never even heard of, let alone spend money to buy it out.

After all, the current MiHoYo is not a unicorn game giant with a valuation of 200 billion in future generations, but a new studio that has just been established and is about to go bankrupt.

The four of them, Mr. Cai, are graduate students at Jiaotong University in Shanghai. They share the same hobbies and are roommates.

With a 100,000 yuan grant from the "Eagle Plan" of the University Student Entrepreneurship Foundation of the Magic City Technology Entrepreneurship Center, MiHoYo Studio was founded.

It was with this 100,000 yuan that they made their first game "fly me to the moon".

But because of this, one hundred thousand yuan has already been spent.

Next, whether it can be successful or not depends entirely on the market performance of "fly me to the moon".

Fortunately, on September 28, "fly me to the moon" was successfully launched on the IOS App Store, with a purchase price of 18 yuan.

The four of them, Mr. Cai, were both excited and anxious, fearing that "fly me to the moon" would not perform well and make no money.

By then, all the money they invested will be lost.

It’s no surprise that this kind of paid game is really unaccustomed in China.

As of October 17, "fly me to the moon" has been on the market for more than half a month, and it has sold a total of just over 1,100 copies, with a revenue of 20,000 yuan.

After deducting the 30% commission from the IOS store and taxes, they only got about 10,000 yuan.

Now sales are dropping every day.

Originally, it could sell sixty or seventy copies a day, but since the release of "Defend Grapefruit", the single-day sales of "Fly Me to the Moon" have dropped to twenty copies. Today, there are only a dozen copies left. Tomorrow

I'm afraid it's a single digit.

In the previous life, there was no impact like "Defend Grapefruit". "Fly Me to the Moon" only sold a total of more than 3,000 copies, which was considered a blockbuster.

So much so that many MiHoYo fans don’t know the existence of this game.

Now it happens to coincide with the release of "Defend Yuzu", one is paid and the other is free.

I'm afraid "fly me to the moon" won't even sell 1,500 copies.

Without any surprise, "fly me to the moon" failed, and I invested 100,000 yuan and lost all my money.

The only 10,000 yuan I earned was not enough to pay wages to four people.

The newly established MiHoYa Games ran out of ammunition and money, and had no money to develop new games.

It seems the only way out is bankruptcy!

This situation is exactly the same as in the previous life, even worse.

In the previous life, after the failure of "fly me to the moon", in order to survive, the MiHoYo team began to solicit investment from everywhere.

But unfortunately, there are too many new game studios like this and most of them go bankrupt. No one is optimistic about them and no one is willing to invest in them.

Therefore, in the next few months, the MiHoYo team encountered obstacles everywhere and did not produce any works.

After all, if you don’t have any money, how can you do development?

It wasn't until 2012 that MiHoYo, which was on the verge of bankruptcy, was spotted by Mr. Song and invested 1 million in exchange for 15% of the shares. Only then did MiHoYo survive and have the funds to develop "Honkai Academy".

In this life, the impact of "Defending Yuzu" allowed the miHoYo team to see the fate of "fly me to the moon" failure in advance.

Mr. Cai sighed: "It's also a game. Within three days of its release, "Defend Grapefruit" had more than 50 million downloads and revenue of at least 200 million. Our "fly me to the moon" has been on the market for more than half a month, with 1,200 downloads.

, revenue of 20,000. We completely failed!”

Several roommates spoke one after another:

"Yes, we only sold a dozen copies today, and I'm afraid there will only be a few copies tomorrow."

"Let me just say, the paid model doesn't work. It's working now. It's only been on the market for half a month and it's already gone."

"It's not a matter of paying or not, it's that "fly me to the moon" was really a failure. Even if it's free, it can't be done."

"That's right, compared to "Defend Grapefruit", our "fly me to the moon" is so far behind. We have to admit it!"

After listening to the words of several people, Mr. Cai waved his hand:

"Okay, "Fly Me to the Moon" was a complete failure. We can take our time to summarize our experience. The key is how to attract investment and how to survive now!"

"All the 100,000 yuan from the Young Eagle Project was used to make "fly me to the moon", and there is no money in the account. The more than 10,000 yuan in revenue from "fly me to the moon" will not be settled until three months later. If

If we can’t attract investment, it’s a question of whether MiHoYo can survive until next year.”

"This is a big problem, but the investors we have contacted in the past few days are not optimistic about us!"

"well!"

Sighs were heard again and again, and the feeling of hitting the wall everywhere was too uncomfortable.

It wasn't until a long time that someone looked at Mr. Cai:

"Lao Cai, "Defend Pomelo" was developed by Xingyi Technology. Their director Wang is also from Jeju, your fellow countryman..."

Lao Cai's eyes lit up: "You mean... you want me to go find Wang Dongla to invest?"

"That's right! Wang Dong's family has a great business. Meiyou earns so much in a day. Just throw a little bit at us and it's enough!"

Others agreed:

"It's no problem. He won't refuse because of our relationship with fellow villagers. No more, even one million is enough for us to survive and make "Honkai Academy"!"

"Wang Dong can make a phenomenal blockbuster game like "Defend Yuzu", he must understand games. He must understand and support our philosophy of miHoYo."

Lao Cai nodded: "It makes sense, especially Meiyou's pure desire style, which is in line with our MiHoYo culture. Director Wang should be of the same mindset as us!"

"More importantly, Xingyi Technology has a bright future. If Director Wang becomes our investor, he will be on the lap of Xingyi Technology, which will be of great benefit to our future development of MiHoYo!"

"Moreover, Director Wang also wants to make Xingyi mobile phones. He has an order for 30 million chips at once, which is at least 30 million mobile phones."

"Director Wang has become our shareholder. In the future, our MiHoYo games will be directly promoted in the Xingyi mobile app store, and even built-in, wouldn't it mean that we would have 30 million downloads in one fell swoop?"

"Damn it! You guys are so stupid!"

Mr. Cai was shocked, and then extremely excited:

"This is really feasible. As long as Director Wang is willing to invest, and with Director Wang's funds and resources, as long as our game is done well, it will surely become a hit!"

"That's right, what Director Wang can give us is not just funds, but more importantly, resources!"

"Without Wang Dong and Meiyou's 50 million user base, "Defend Youzi" would not have been able to achieve sales of 50 million in three days, let alone 200 million in revenue in three days!"

"Yes, if Director Wang becomes a shareholder of MiHoYo, our game can also have 50 million Meiyou users! By then, if we arrange a Meiyou APP promotion, it will be 50 million traffic!"

"No, by next year, the number of users of Meiyou will be even greater, and it is likely to exceed 100 million!"

Listening to everyone's words, Mr. Cai was excited: "You're right, whether it's for funds or resources, Director Wang must be allowed to invest in MiHoYo! Do you have any objections?"

"No comment!"

"Hands in favor!"

“Absolutely agree!”

Mr. Cai nodded: "Okay, I will go to the Imperial Capital tomorrow to find Director Wang! The second question is, how much investment do we need? How many shares will we give?"

"this……"

For a moment, the four of them were silent.

The current MiHoYo is just a team that is about to go bankrupt and has no outstanding results.

As for Wang Yi, the chairman of Xingyi Technology, he has plenty of money, and can spend hundreds of millions.

As long as resources are available, a wave of promotion of Meiyou APP will generate tens of millions of traffic.

There are users if you want users.

The status of the two parties is completely unequal, and there is absolutely no room for negotiation.

"Let's do this. I want an investment of one million first and give me 15% of the shares. What do you think?" Mr. Cai suggested.

The three of them thought for a while and then spoke one after another:

"Okay, if you ask for more, we will give you more shares. Once it is controlled, we will be in trouble."
To be continued...