"The rider picks up orders at staggered peak times and delivers goods from Meiyou Mall and Xingyi Mall?"

Zhang Xu was stunned, and then his eyes lit up: "Chairman Gao Ming, this will greatly improve the delivery time of not only Meiyou Mall, but also Xingyi Mall. Ele.me riders can also grab a lot of mall orders during the off-peak dining period.

, the income has been greatly increased. A win-win situation!”

The biggest headache for Ele.me riders now is the uneven distribution of orders.

At noon and evening, during the peak meal times, there are too many orders to handle.

At other times, there are so few orders that you can’t grab them, or you can’t grab them at all.

So much so that today's riders are free for half a day, busy for noon, free for another half day, and busy for another night...

As for breakfast time... Office workers and those who can afford it mostly make it themselves or buy some from downstairs.

If you can't get up, just sleep until noon and have a meal...

But with the staggered delivery of shopping mall orders, riders can also take a lot of shopping mall orders during their leisure periods, and earn more!

More income will definitely attract more riders to join!

When there are more riders, all wearing Ele.me uniforms and running around the streets, merchants will be excited when they see them, and more merchants will be attracted to join Ele.me.

When more merchants join, it will naturally bring more consumers, and Ele.me will develop better!

This is a typical virtuous cycle!

Zhang Xu was in a good mood, and then thought of a few questions:

"Chairman, generally Ele.me riders will take 3 or 4 drop-in orders in one trip. However, the clothes in Meiyou Mall are not cheap, and the mobile digital prices in Xingyi Mall are even more expensive. If they are put together with takeaways, will it be a problem?

Not so good? If it is spilled or stolen, the loss will be huge. The rider will have to pay for it. Should I switch to a professional logistics vehicle?"

"Your concerns are right, but these problems can be easily solved." Wang Yi said softly:

"Currently, Xingyi Mall sells mobile phones, tablets and other electronic products, and Meiyou Mall sells clothing and cosmetics. These are all small items. Even for three or four orders, one takeout box is enough. There is no need to change logistics trucks for the time being."

"After all, the hourly delivery method is all about timeliness, and it can be delivered within an hour. One takeout box contains three or four orders that come along the way, and all of them can be delivered within an hour without any pressure."

"But if we switch to a logistics truck and pull a truckload of goods, at least dozens of orders will be delivered in an afternoon. The timeliness is too low!"

What Wang Yi wants is delivery within hours and instant delivery!

A rider can receive at most three or four drop-in orders at a time. If more than five orders are received, delivery will not be possible within an hour.

"As for soup and the like, it's easy to solve. When the system dispatches orders, it will impose restrictions. Riders who have taken takeout orders can only continue to take takeout orders on this trip. Riders who have taken orders from the mall can only

We can only accept orders from shopping malls on the way."

Zhang Xu suddenly realized: "So, this way, we can ensure that the takeout boxes are all takeout, or are all orders from the mall, and there will be no problem of spilling soup and contaminating the goods in the mall."

Wang Yi nodded: "Yes, more than 90% of the riders during the peak dining period are all delivering food. Only less than half of the riders are responsible for delivering a small number of shopping mall orders."

"Instead of the peak dining period, 10% of the riders deliver takeout orders, and the other 90% deliver shopping mall orders. We have a powerful scheduling system and will make adjustments based on real-time conditions."

"The adjustment mechanism is the mall delivery fee."

"Consumers placing orders in the mall can choose a delivery time. If they choose delivery during the peak meal period, a delivery fee of 5 yuan will be charged. If they choose delivery during the leisure period, the delivery fee will be free."

"Wonderful! In this way, in order to save the five yuan delivery fee, users will choose to deliver during their leisure time, perfectly staggering the peak period."

Zhang Xu was full of praise.

Wang Yi smiled slightly: "As for the theft problem, there are two strategies. First, equip all takeout boxes with a lock, and require the takeaways to lock them when they leave, and park them in a conspicuous location. In this way, a lot of

of theft.”

"Second, equip riders with backpacks, mobile phones, tablets, Zhenyou high-end clothing, cosmetics and other valuable products. Put them directly into the backpack. When the rider goes upstairs to deliver goods, he can carry them on his back at any time to prevent theft!"

Zhang Xu's eyes lit up: "Have a good backpack and carry it on your back at all times. This really eliminates the possibility of being stolen."

Wang Yi nodded: "That's the arrangement for Xiaoda. Later, you arrange for people to contact Meiyou Mall and Xingyi Mall and train the riders."

"When we are ready, we will first launch Ele.me in cities where Ele.me has launched it, and it will be online within hours. Other cities will gradually go online as Ele.me progresses."

"Okay, Chairman."

Wang Yi looked at Ele.me’s revenue again, and then left Ele.me’s headquarters.

Ele.me’s takeaway is an important strategic plan of Xingyi Technology, and the same is true for Hida!

At present, Shida has just started, only delivering products from Xingyi Mall and Meiyou Mall.

When the store becomes bigger in the future, all nearby supermarkets and businesses can be included in it.

By then, not only orders from Xingyi Mall and Meiyou Mall can be delivered, but also orders from surrounding supermarkets and merchants.

Users choose a nearby supermarket to place an order on the Ele.me APP or Meiyou Mall APP. Supermarket employees prepare the goods after receiving the order. After receiving the order, nearby riders go to the supermarket to pick up the goods and deliver them to their door!

In this way, Ele.me and Meiyou APP will become apps that most users cannot live without.

Wang Yi knows that young people don't have that much time to go to the supermarket, and they don't like to go to the supermarket every day.

However, Hida directly selects products and places orders online, and the rider delivers the goods to your door in more than half an hour. This is the most popular method among young people, and it is also the general trend.

As for the delivery fee, it’s easy to say that there is a delivery fee of 4 yuan for orders less than 49 yuan, and no delivery fee for orders above 49 yuan.

If you pick up a few items that exceed 49 yuan, you can get free shipping. It is definitely a favorite among young users.

This was the case with Wang Yi in his previous life.

For meat, Wang Yi is worried about Meituan Selection and Duoduo.

All orders are made from JD.com or Taoxianda. You can choose nearby supermarket chains such as Jiajiayue and Hema Fresh to place your order and have it delivered to your door in just over half an hour.

The meat from this channel is directly supplied from nearby chain supermarkets, and the quality is guaranteed.

Although Meituan Duoduo's meat is cheaper, it really doesn't taste like meat, like meat that has been frozen for a long time.

Jingdong instant delivery and Taoxianda are more suitable.

But this time, Wang Yi wants to launch this model in advance, and launch it within one hour before Taobao!

The name is simple and clear, it can be reached within an hour, it will be reached within an hour!

You know, going downstairs to the supermarket to buy groceries, going back and forth, parking, and shopping, one hour may not be enough.

What's more, if you buy a lot of things and don't have a car, transporting them home is a problem.

As for hourly delivery, whether it's meat, poultry, protein, tobacco, alcohol, sugar or tea, it's all delivered in more than half an hour.

Even if you buy a box of beer for 30 yuan, the rider can deliver it to your door.

Even if you don't make money on delivery, or even lose money, it doesn't matter.

Ele.me and Meiyou will take a 20% commission on transactions made in nearby supermarkets at Ele.me and Meiyou Mall!

In offline supermarkets, the profits of different categories range from 30% to 60%. Even if Ele.me and Meiyou take away 20%, there will still be considerable profits.

After all, once Ele.me, Meiyou and offline supermarkets are launched online, they will have a lot more online revenue.

If the supermarket does not launch Ele.me, other competitors will come online, and online shopping users will be captured by competitors, resulting in greater losses.

The emergence of Hideda is just like the takeout platform. The difference is that takeout revolutionizes the life of catering, while Hideda revolutionizes the life of supermarkets!

Wang Yi has a plan, and first uses Ele.me riders to realize hourly delivery of Meiyou Mall and Xingyi Mall.

When it develops, we will further expand and achieve super-hour delivery for peripheral merchants!

Once Xingyi starts to reach the speed limit, it may not be impossible to overtake in corners!

At present, comprehensive e-commerce platforms are dominated by e-commerce platforms such as Taobao, JD.com, Tencent and Suning, and they have already become a red ocean.

Even if Wang Yi wants to become a comprehensive e-commerce platform, the future will be difficult unless, like Pinduoduo, it rushes into the market and engages in price wars.

But being a high-end brand that Pinduoduo has affected Xingyi Technology’s reputation and finally turned around to sink the market is definitely seeking death.

It is precisely for this reason that Meiyou has always been a vertical e-commerce company and will not enter the market when it is upgraded to a high-quality niche vertical e-commerce company.

Even if it invests in Pinduoduo in a few years to sink the market, it will be Wujie Technology's business, and Xingyi Technology will not take action.

It can be said that there are no good opportunities for comprehensive e-commerce at the moment.

As for the group buying platform, there are thousands of platforms including Meituan and thousands of groups fighting against each other, which is not a good way out.

Comprehensive e-commerce platforms and group buying markets have no future.

But the hourly delivery market is currently empty. Just like the takeout market, now is the best opportunity to enter!

Wang Yi’s current entry layout definitely has a bright future!

More importantly, the combination of Ele.me + Hourda can also attract more users, achieving the effect of one plus one being greater than two!

With a separate takeout platform, it is easy for friends to copy it.

For example, Meituan and Baidu Nuomi invest huge sums of money, recruit a large number of riders, and open websites like crazy.

It is easy for a single hourly company to follow the trend. It also recruits riders, contacts merchants to settle in, and advances city by city.

But the combination of takeout and delivery within hours is not easy.

Both Meituan and Baidu Nuomi are currently engaged in group buying wars. When they come to their senses and start to focus on food delivery, they have limited resources and limited riders.

By then, the takeout market alone will not be able to handle it, let alone hourly delivery.
To be continued...